Njideka A Ononuju — Importance of Communication in Business
There is a lot more you need to know about the importance of communication in a business organization. Communication refers to the flow of accurate information that your employees are entitled to receive for the successful completion of the project, says Njideka A Ononuju.
An organization’s communication system is one of the foundation stones upon which it is built, says Adaego Ononuju. It cannot be overemphasized how important communication is in management.
Managing through communication is one of the most important elements in the successful performance of an organization. Communication can either strengthen or weaken an organization. It facilitates managerial efficiency and fosters human cooperation. It has become one of the most important determinants of management efficiency.
Efficient and Slick Running of a Business
An enterprise can run smoothly and efficiently only if the communication system is effective. It is at the core of the process of organizing. It provides the necessary framework for direction and leadership. It is what actuates people to act as management would expect.
Performance and achievement of goals may not be possible without proper communication. Two people must work together to achieve their goals.
Origin of Conclusion Making
The quality of decisions made in an organization completely depends on the amount and quality of information available to the management. The quality of information depends upon effective communication and the quality of communication significantly affects the quality of decision-making. Communication is the foundation for decision-making. It assists management in taking essential decisions and conducting vital operations.
A lack of effective communication could prevent top management from getting in closer contact with one another. Effective communication can also help implement the decisions of the management.
Sound Planning and Coordination
The mode of communication is very important in planning and coordinating the activity of the business. If the communication system is good, useful suggestions will come from subordinates to the superiors. This would be helpful in the formulation of plans. Participation of employees is now regarded as essential for getting the job done. This can only be achieved through the mode of communication.
For More increased Productivity at Lowest Cost
Employers must communicate effectively with employees to ensure maximum production at the lowest cost. Persuasive communication will make the worker sense more confident and better prying in his employment. In this way, the business plans will be better understood by employees, and they will be more willing to comply with them.
Communication plays an instrumental role here as an influence process. It becomes thus a part of the education, propaganda, leadership, and guidance function of management. The company must sell ideas, motivate employees with a sense of purpose, and instill high morale in the workplace so workers are more productive. To deliver this, management must sell ideas, motivate employees with a sense of purpose, and instill a sense of corporate belonging.
Morale Edifice
An effective communication system is a key to morale building. When communication works well, it is easy for the employees to bring their complaints to the attention of the management and get a proper solution. It also fosters a sense of trust and confidence among the employees, and ultimately this contributes to their job satisfaction, boosts their confidence in the managers, and promotes their loyalty to the company.
In addition to satisfying their personal and social needs, it stimulates their job interest and enthusiasm. An added benefit of good communication is increased efficiency and good morale. It is possible to have a positive attitude without efficiency, but it is impossible to have a positive attitude without efficiency.
Democratic Administration
Effective communication is the basis for democratic management. It ensures understanding and cooperation between workers. The management has had to recognize that maintaining a sound system in a democracy requires workers’ understanding. Adequate and clear communication is necessary for effective leadership and maintaining a man-to-man relationship between workers.
Binds Individuals Jointly
The goal of effective communication is for the human elements of an organization to develop a spirit of cooperation and to produce a desire to work before actually beginning to do the work. In this form, effectual communication ties the individuals of an alliance jointly.
Makes Mutual Trust and Faith
Communication creates mutual trust and confidence between management and labor, says Adaego Ononuju. It provides job satisfaction to employees, which is essential for healthy industrial relations. Sharing experiences and ideas with workers remove their fears and misconceptions, which contributes to winning over their trust and confidence.
The following shows how communication is vital to success in any business. It is an integral component of how a business will become successful, says Njideka A Ononuju. Therefore, all business owners need to work towards promoting and enhancing communication. It is also a necessity that all business owners have good communication skills.
