Adaego Ononuju — STEP-BY-STEP GUIDE FOR AN EFFECTIVE DIGITAL TRANSFORMATION STRATEGY
As advanced technologies are becoming increasingly accessible due to price competitiveness and the widespread prevalence of reliable high-speed internet.
Businesses are devising their strategies to facilitate their digital transformation. The difference lies in how effective they turn out to be.
For this very reason, businesses are either marching forward or falling behind.
Why do such projects fail?
The ability to introspect and do analyses of failure is the stepping stone for forthcoming success.
And in case of failure in digital marketing, the root of failure isn’t hard to find. The success ratio of such projects ranges from 25–35%.
On account of failure, there is a monumental loss of effort, time, and money.
Adaego Ononuju believes that the disconnect that many businesses face between their implementation and strategy is one of the main and legit reasons for such a staggering rate of failure.
Although these twin concepts of strategy and implementation may seem a corollary to each other they are in fact two separate projects requiring unbridled attention.
Formulation of a Digital Strategy
It should be value-centric and should be able to nourish values in more than one way.
Also how these values are banked on by using the available technologies.
Implementation of Digital Strategy
For a successful project, the strategy needs to be translated into a well-structured and elaborate action plan.
Not only the action plan so far devised is to be extensive, but the actions are to be ensured to be in perfect harmony with the pre-set goal of the business.
Identification of the primary objective of the transformation project is very important. So set goals lay out guidelines and clarify your ideal end result.
Proper data management is key for effectively catalyzing digital transformation. Both external and internal data are to be considered.
According to Njideka A Ononuju, It is better to devise and use a data platform that works as a hub to generate and deliver for the consumer.
Employing artificial intelligence can be of great help in getting insights into data exploration for the implementation process.
